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How to Add a New Admin Owner to a Google Business Profile

Illustration of a mom and pop business that needs Google Business Profile help for local Search.

If you're working with a trusted tech consultant-- like me, Alex from Neat Freak Tech-- you might want to give them access to your Google Business Profile (GBP). This lets them help manage hours, respond to reviews, upload photos, and even optimize your profile for better visibility in search.


Here’s how to add a new admin or owner (such as alex@neatfreaktech.com) to your GBP in under five minutes.


How to Open Your Google Business Profile

There are three easy ways to access your Google Business Profile:


  1. Search for your business name

    Just type it into Google (while logged into your business Google account). Your GBP panel will appear, and you’ll see a row of admin buttons like “Edit Profile” and “Add Photo.”


  2. Search “My Business” in Google

    This works as a shortcut that shows a list of profiles if you manage more than one.


  3. Use the 9-dot menu in your Google Workspace dashboard

    Click the grid icon (usually in the top right corner). Scroll until you see the Business Profile Manager icon-- it looks like a cute blue mom-and-pop shop, shown below:


    Screenshot showing the "Business Profile Manager" dropdown menu in your google workspace. This example shows the Neat Freak Tech account


How to Add a New Admin or Owner

Once you're inside the profile:


  1. Click on “Business Profile Settings”

    The gear icon or 3-dot menu, depending on your layout.


  2. Select “People and access”

    This opens the user management screen.


  3. Click “Invite” and enter the email alex@neatfreaktech.com

    Choose either of these roles for me:

    • Owner – Full access, including removing others.

    • Manager – Can edit business info, but not manage users.


  4. Click Send and you’re done!

    I’ll get a notification and be able to jump in and help.


Pro Tip: Review Access Regularly

Every 6 months, go into the “People and access” tab and make sure only current team members or vendors still have access. It’s easy to forget old marketing teams or ex-employees who no longer need admin or owner rights to your Google Business profile.


Need Help? That’s What I Do

If you're not sure who has access or you’re overwhelmed by the idea of managing your GBP, I can help. I clean up profiles, correct business info, and optimize your listing for better search results. Just add alex@neatfreaktech.com and I’ll take care of the rest.

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