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How to Move Your Google Workspace Account Away from a Reseller

Updated: Apr 13


Google Workspace transfer token instructions

Sometimes, working with a Google reseller makes sense - maybe you got a discount, bundled IT services, or just wanted a little extra hand-holding when you first signed up for Google Workspace. But what if you're ready to take full control and move your account directly to Google?


Good news: it's totally doable. Here's exactly how to switch from your reseller and start billing Google directly.

Step 1: Generate a Transfer Token


To kick things off, you'll need to generate what's called a Transfer Token. This is like a golden ticket that tells Google, "Hey, I'm serious about this move."

Here’s how:


  1. Log into your Google Admin account as a Super Admin.

  2. Visit this URL: https://admin.google.com/transfer-token

  3. You’ll see your domain name.

  4. Select "Google" as your new reseller.

  5. Click Generate Token.

  6. Copy the token - you’ll need it in the next step.


Note: If you’re not a Google Admin, you won’t be able to access this page. You’ll need someone with the right permissions.



Step 2: Contact Google Support


Now that you’ve got your token, it’s time to tell Google you’re ready to break up with your reseller and move your google workspace account (politely, of course).


  1. Go to: https://support.google.com/a/contactus

  2. Choose Billing & Subscriptions → Change Reseller.

  3. Select the option to Chat or Email Google Support.

  4. Provide the following info:

    • Your Transfer Token

    • Your Primary Domain

    • A short message like:“I would like to transfer billing from my current reseller to direct billing with Google.”


Bonus tips: move your Google Workspace account


  • No data loss: This process does not delete any emails, user accounts, files, or settings. You’re just switching the billing relationship.

  • Check your billing cycle: You’ll keep your current plan and be billed directly by Google after the transfer. If you were on an annual contract, be sure to review your renewal date.

  • No more discounts? If your reseller gave you a special price or bundled services, those may not carry over. Be prepared for Google's standard rates.

  • Got add-ons? If you had Vault, AppSheet, or extra storage through the reseller, double-check that they remain intact or can be reactivated directly through Google.

  • Update your payment method: After the transfer, log into your Admin Console and head to Billing > Payment Accounts to make sure your credit card or payment info is up to date.

  • Don't want to mess this up? You’re not alone. A little guidance can save you time and stress.


Download the Free Checklist


Want to keep these steps handy or share them with your team?



It includes everything you need to complete the switch without missing a step.


Want Help with Tech Like This All Year Round?


This is exactly the kind of tech thing I help my clients with - so they can focus on running their business instead of figuring out transfer tokens, billing dashboards, or who to email at Google.


If you want me in your corner for questions like this (and bigger ones too), let's work together!

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