Neat Freak Tech
ABOUT
Meet the Founder.
Alex Baker.
Neat Freak Tech takes a boutique strategy-first approach to technical brand building.
We sit at the intersection of technical expertise, local SEO, Google Business Profile optimization, search visibility, AI discoverability and Google ecosystem support.
In plain English: We work with you to improve the behind-the-scenes tech that affects how your business shows up online.
WHO WE HELP
Built for founder-led businesses.
We help local business owners, franchise owners, and small teams build stronger digital foundations so they can be found, trusted, and chosen — without hiring a full internal tech team.
Local Business Owners
For businesses that rely on local customers, referrals, reviews, and showing up clearly in search.
Franchise Owners
For owners managing one or more locations who need consistent visibility, profile quality, and local search signals.
Small Teams
For small teams that need practical technical support without hiring a full internal tech team.
Growing Founder-Led Businesses
For businesses ready to clean up their website, content, tools, and online presence so everything works together.
Poor local visibility
Messy Google Profiles
Not showing up in AI tools
WHAT PROBLEMS WE SOLVE
Where we help most.
We optimize under the hood so your business is easier to maintain, manage and grow. We don't like to see technology problems hold a good business back.
FOUNDER STORY
Why I started Neat Freak Tech.
I've seen the friction.
Too many business owners waste time and money on poorly set up software, disconnected systems, and underutilized profiles and websites that aren't showcasing their amazing businesses.
I love fixing systems.
I use my experience and knowledge across countless tools and platforms to help business owners simplify their technology, reclaim their time, reduce overwhelm, and focus on growing their businesses.
Local makes me happy.
I've never believed success is a limited resource. I love seeing hard-working business owners thrive. When local businesses around me improve their visitbility, the community benefits.
EXPERIENCE THAT BUILDS RESULTS
Built for scale.
Now built for community.
For more than 25 years, I've worked across engineering, infrastructure, operations, and leadership roles at companies ranging from Intel and AOL to startups and growing technology businesses. I've helped build systems used by millions, led teams, and solved complex technical challenges at scale.
Today, I use that experience in a much more personal way. I enjoy helping local business owners strengthen their technology, improve their visibility, and create systems that support growth.
I believe strong businesses create strong communities, and some of my favorite moments are watching clients gain momentum, reach new milestones, and succeed right here in our local community.
Productivity Improvement Engineer at Intel
Focused on streamlining processes and building systems that drove productivity at scale for the supercomputer group.
Senior Systems Developer at AOL
Helped build and scale internet infrastructure that processed billions of web requests and supported millions of users worldwide.
Director of Engineering at Rock Paper Coin
Led engineering, infrastructure, security, and product development for a fast-growing technology platform serving creative entrepreneurs.
Founder at Neat Freak Tech
Helping business owners simplify technology, improve visibility, and build systems that support long-term growth.
COLLABORATION
Partners & Community
Women in Business
Women in Business is a collaborative community of local business owners dedicated to supporting one another through referrals, visibility, education, and connection. I'm proud to be part of a group that believes success grows when we lift each other up and share resources that help our businesses and communities thrive.
LO Tech Connect
As a Brand Ambassador for LO Tech Connect, I help connect local technology professionals, business owners, and innovators throughout the Lake Oswego community. The group creates opportunities for meaningful conversations and collaboration between people who are passionate about technology and business.
Lake Oswego Chamber of Commerce
The Lake Oswego Chamber of Commerce plays an important role in strengthening my involvement in our local community. I enjoy connecting with other entrepreneurs, and business leaders to help make Lake Oswego a great place to live and do business. Join me Friday mornings or at Women's Lakeside Leaders.