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When a new client came to me, tangled up in a web of small business marketing technology, I knew just the tool to kickstart our work together: Google Trends. As a small business owner, you might already know that the right keywords can make or break your online presence. But finding those golden SEO keywords? That’s another story. Thankfully, Google Trends is like a treasure map – you just need to know how to read it.
Discovering the Power of Google Trends
My client, a life coach looking to expand her online reach, was stuck in the usual SEO rut. She had a few keywords that worked okay, but nothing that truly moved the needle. That’s when we turned to Google Trends.
If you’ve never used it, Google Trends is a free tool that lets you see how often specific search terms are entered into Google over time. But the real magic happens in the “Related Queries” section. It’s like eavesdropping on the internet – you get to see what else people are searching for when they’re looking for your services.
For example, when we looked up her basic SEO keywords like “life coaching,” we found related queries like “mindfulness coaching” and “personal growth podcasts.” That was a lightbulb moment. My client was suddenly inspired to create a few new videos and articles focusing on these topics – content she never would have thought of without the help of Google Trends.
Want to see some other ways I’ve helped small businesses shine online? Check out my client testimonials and services on Neat Freak Tech.
Creating Content That Speaks to Your Audience
Using those related queries, my client created videos on mindfulness coaching and blog posts about personal growth podcasts. The best part? Her new content was relevant and exactly what her target audience was searching for.
Google Trends not only helped her understand what her potential clients were interested in, but it also allowed her to create content that met those needs. And guess what? Her site traffic started climbing, and her videos got more views than ever before.
SEO Tools You Should Be Using (Besides Google Trends)
While Google Trends is an excellent starting point, it’s not the only tool in your SEO toolkit. Here are a few more must-haves:
- Google Search Console: This is a free service that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. It shows you which keywords are driving traffic to your site and where your site stands in search rankings.
- Moz Keyword Explorer: If you’re looking for a more in-depth analysis of potential keywords, Moz’s tool offers insights into keyword difficulty and the potential click-through rate.
- Ahrefs: This tool is excellent for understanding your competitors’ SEO strategies. With Ahrefs, you can see what keywords they’re ranking for, what content is performing best, and how you can outperform them.
Want to dive deeper into these tools? Stay tuned for upcoming articles where I’ll break down how to use each one for your small business. And while you're waiting, take a peek at my services page for more ways I can help untangle your tech troubles.
A Special Thanks to My SCORE Mentor, Sean
I’d like to take a moment to thank my SCORE mentor, Sean, for his guidance in helping me refine my own website's keywords using Google Trends and other tools. His insights have been valuable in enhancing my SEO strategy. Sean’s expertise has not only helped me better understand SEO but also how to apply it effectively to drive results for my clients.
“Getting Sean's advice on how to improve my own keywords has made a significant impact on how I approach keyword research and SEO for my clients.” - Alex
If you’re looking to boost your own SEO efforts, I can’t recommend tools like Google Trends enough—especially when paired with the wisdom of a great mentor!
Wrapping Up: Get Untangled with Neat Freak Tech
My client’s success story is a testament to the power of the right tools – and the right guidance. With a bit of help from Google Trends and some creative thinking, she was able to expand her content, reach a wider audience, and boost her SEO performance. If your marketing technology feels like a tangled mess, let me help you straighten it out.
For more tips on keeping your small business tech in check, check out Neat Freak Tech. And don’t forget to watch this space for future articles on SEO, content creation, and small business tech cleanup.
Because when it comes to your business, being neat freakish is a good thing.
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