5 SEO Strategies to Boost Your Female-Run Business Online

Let’s face it, SEO can sound like a techy, complicated monster at first, but it’s truly one of the most powerful tools you can use to boost your female-run business! Whether you’re juggling clients, running the show solo, or leading a small team, elevating your SEO can bring a steady flow of traffic to your site. And the best part? It’s not as scary as it seems.

Here are 5 SEO strategies that will not only get your business noticed but will also help you connect with the clients you actually want to work with. Let’s dive in!

1. Master Local SEO (GBP is your friend!)

If your business has a local focus (and let’s face it, most of us start by building within our community), you need to embrace local SEO, you need to get cozy with local SEO. Why? Because your future clients are literally searching for your services nearby, and you want to be the first business they find!

Start by making sure your Google Business Profile is set up, accurate, and fully fleshed out for each of your business locations! That means everything from your hours to your contact info is spot on. Bonus points: Encourage your clients to leave glowing reviews! It’s like digital word of mouth, and it helps big time with your ranking. Be sure to check that your business name, address, and phone number (NAP - Name, Address & Phone) are consistent across all your listings—because even little details matter to Google.

2. Become a Keyword Detective (It’s Easier Than You Think!)

Keyword research sounds fancy, but really, it’s just about knowing what words and phrases your ideal clients are typing into Google. Think of it as getting inside their heads. What would they search for if they needed your services?

Here’s a pro tip: Use tools like Google Keyword Planner or Ubersuggest to uncover the magic words that your clients are searching for. And don’t just stop at single words—target long-tail keywords (like “SEO strategies for female entrepreneurs” instead of just “SEO”). You’ll get fewer hits, but they’ll be exactly the right people. Translation: more clients who need & love exactly what you do.

3. Create Content That Actually Matters (No Fluff, Please!)

Let’s talk content—because content is queen when it comes to SEO. If you’re not creating quality content, you’re missing out on a major opportunity to connect with your audience and boost your rankings; I'm not talking about stuffing keywords into boring blog posts here.

Write content that solves problems for your audience. Are your clients constantly asking the same questions? Turn those questions into blog posts! Blog posts are like long-form FAQs from back in the day. Don’t forget to weave in those keywords naturally (you want human-friendly content here not lists of keywords). Pro tip: A good mix of evergreen content (useful all year round) and timely posts will give your blog that extra boost.

4. Make Your Website Work for You (It’s Not Just About Looks)

Your website isn’t just a pretty face. It’s a crucial tool for your SEO game. So, what’s the secret? Optimize it like a tech pro.

First, make sure your website is mobile-friendly—because, let’s be honest, we use our phones for everything. (In fact, in 2023, 59.16% of global internet traffic came from mobile devices - DataReportal – Global Digital Insights). Plus, Google will love you for it, and so will your clients. Speed is important too. If your website takes forever to load, people will leave (and you don't want that!). Make sure everything loads quickly, from images to links.

And here’s an important note: Use headings (H1, H2, etc.) to organize your content, and add alt text to your images so they’re searchable. Clean URLs and descriptive text make your site easier to navigate and better for SEO. Think of it as tidying up your tech (yes!)—a cleaner site means a better experience for your visitors (and for Google).

5. Social Media is Your Sidekick (Not Just for Fun)

Sure, social media is where you connect with your clients, but did you know it also helps boost your SEO? Social media might not directly affect your search rankings, but it’s a powerhouse for driving traffic to your website.

Share your content across Instagram, LinkedIn, and wherever your people hang out. Encourage them to visit your site, and you’ll see your traffic grow. Need a quick tip? Link to your site in your social media bios and posts, so every time someone clicks, Google notices that more people are checking you out.

Conclusion: SEO is the Secret Sauce!

There you have it! Five SEO strategies that are not just tech jargon but real, actionable steps you can take to get your female-run business on the map. SEO doesn’t have to be complicated—think of it as a long-term investment that pays off in getting you noticed by the clients you want to work with.

Ready to take your business to the next level? Sign up for my monthly Tech Declutter package or choose one of my Hourly Packages, and let’s get your SEO and tech running smoothly. The faster we get your tech in line, the faster your business can grow!

And, don’t forget to sign up for my newsletter for more tips on optimizing your business and boosting your online presence. You’ll thank me later!