How to Get Your Google Review Link or QR Code
Updated: Oct 12
Google reviews are one of the simplest ways to help potential customers feel more confident about calling, booking, visiting, or buying from your business.
But there is one small problem.
Most happy customers will not go hunting for your Google Business Profile on their own.
That is why your review link or QR code matters. It gives people a direct path to leave a review while the experience is still fresh.
First, How to Go to Your Google Business Profile
Before you can grab your review link or QR code, you need to open your Google Business Profile.
The easiest way is to go to:
Make sure you are signed into the Google account that manages your Business Profile.
Once you are there, Google should show the business profiles connected to your account. Choose the correct business.
You can also get there by searching your business name on Google while signed into the account that manages the profile, but I usually recommend starting with business.google.com because it is more direct.
If you do not see your business, you may be signed into the wrong Google account, or you may not have access to manage the profile yet.
If you just need the steps, download the quick reference guide here.
Where to Find Your Google Review Link
Once you are in your Google Business Profile management area, you can get your review link.
To find it:
Go to business.google.com.
Sign into the Google account that manages your Business Profile.
Choose the correct business.
Select Ask for Reviews from the second row.
Copy the review link.
Before you print or share the review link, double-check that you are using the correct URL. Your review link should start with: https://g.page
This link takes customers directly to the place where they can leave a review for your business.
How to Get Your Google Review QR Code
Google also allows you to create a QR code for reviews from your Business Profile.
To get it:
Go to business.google.com.
Sign into the Google account that manages your Business Profile.
Choose the correct business.
Select Ask for reviews from the second row.
Find the QR code option.
Save or download the QR code so you can add it to printed or digital materials.
This is especially helpful for businesses that see customers in person. You can place the QR code at your front desk, on a checkout sign, in a thank-you card, or on printed postcards.
That is the link you want customers scanning when they leave a review.
Where to Use Your Review Link or QR Code
You can use your review link or QR code in places where it feels natural, such as:
Thank-you emails
Your Email signature
Follow-up texts
Receipts or invoices
Appointment follow-ups
Printed cards
Front desk signage
Post-service messages
Customer chat follow-ups
The goal is not to pressure people. The goal is to make it easy for real customers to share honest feedback.
A Nice Option for In-Person Businesses
For in-person businesses, I really like turning the QR code into a small sign. It just makes it feel professional. I have made these for some of my clients and they look so much better than a cut-out piece of paper taped to the wall!
People can spend way too much time looking for the right QR code sign, and honestly, that is probably not the best use of an hour.
The one I always gravitate toward is a simple frosted acrylic QR code sign. It looks clean, isn't overly branded, and it feels polished enough to keep at your check-out counter, near your products, or on a shelf at your home office.
Before you order or print anything, make sure the QR code is connected to the correct Google review link. Your review URL should start with:
https://g.page
A Quick Note About Asking for Reviews
Do not offer discounts, gifts, free services, or rewards in exchange for Google reviews.
Google wants reviews to reflect real customer experiences. You can ask for a review, but you should not tell people what to say, ask them to use specific keywords, or only ask happy customers.
A simple message works best:
“Thank you for working with us. If you'd like to share your experience, we would appreciate an honest Google review. It helps other local customers find us.”
That is it. Simple, clear, and easy.
A Google Review QR Code Is Allowed. Review Incentives Are Not.
Google encourages businesses to share review links and QR codes. You can put them on receipts, thank-you cards, email messages, and even a small sign at your front desk.
But there's an important difference between making reviews easy and trying to influence them.
A QR code that says "Share Your Experience" is perfectly fine. A sign offering 10% off for a Google review is not.
You also shouldn't pressure customers to scan the code and leave a review before they leave your business.
Google has been removing reviews it identifies as incentivized or manipulated, even when the customer actually visited the business.
If Google has already flagged your profile, read Google Says Your Business Has Incentivized Reviews. Now What? before making changes to your review collection process.
A good review link makes it easier for customers to share feedback. It shouldn't come with strings attached.
Why This Matters for Local Businesses
Your Google Business Profile is often one of the first things people see when they search for your business or compare local options.
Reviews help people understand what it is like to work with you. They can also support your local visibility, especially when your profile is active, accurate, and regularly maintained.
A review link or QR code will not magically fix your local SEO, but it does remove friction. And removing friction is a very good place to start.
Need Help With Your Google Business Profile?
Improving Google Business Profiles is one of my favorite things to help local businesses with because small updates can make a real difference in how customers find and choose you.
If you do not want to become a Google Business Profile, local SEO, or review strategy expert, that is completely reasonable. You have a business to run.
Neat Freak Tech can help you with Local SEO: clean up your profile, organize your review process, and make it easier for customers to find and trust your business.
Quick FAQ
Can I send customers a direct Google review link?
Yes. Your Google Business Profile gives you a direct review link you can share with customers.
Can I make a QR code for Google reviews?
Yes. You can use the QR code from your Google Business Profile or create one from your Google review link.
Should my Google review link start with https://g.page?
Yes, that is the Google review link format I look for before using it on printed signs or QR codes.
Can I offer customers a discount for leaving a review?
No. You can ask for honest reviews, but you should not offer discounts, gifts, free services, or other incentives in exchange for reviews.
Where should I put a Google review QR code?
Use it somewhere natural, like your front desk, checkout counter, waiting room, thank-you card, receipt, invoice, email signature, or appointment follow-up. Add to just one of those to see what a big difference it makes!
Download the Quick Reference Guide
If you do not want to keep scrolling back through the steps, I made a quick reference guide you can save, print, or share with your team.
It walks through the basic steps for finding your Google review link or QR code, including going to business.google.com, signing into the correct Google account, choosing your business, and copying your review link or QR code.
This is especially helpful if you are creating a front desk QR code sign, updating your email signature, or giving the steps to someone else on your team.
