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In the fast-paced world of small business, capturing and nurturing leads is crucial for growth. That’s why I created a lead magnet that not only provides immense value to potential clients but also encourages them to engage with my brand. Here’s how I did it, and how you can too.
The Power of a Lead Magnet
To attract potential clients and get them onto my mailing list, I needed something compelling—a resource so valuable that visitors to my website couldn’t resist. Enter the 3-Month Tech Plan for New Businesses, a set of worksheets designed to guide new business owners through their first crucial steps in technology, finances, and marketing.
What’s Inside the 3-Month Tech Plan?
The lead magnet consists of three worksheets:
The Blueprint: The first sheet provides a clear blueprint of the technology, financial, and marketing tasks that new businesses need to tackle in the first 3 months. It’s like having a personalized roadmap to success.
Tech Breakdown: The second sheet dives into the technology tools they’ll need—both paid and free options—with pricing and any limitations. This way, they know exactly what to budget for and what’s possible without breaking the bank.
The Bundled Option: The third sheet offers bundled technology solutions that simplify their tech stack. While not every option is free or cheap, these bundles are designed to be more streamlined, saving time and reducing the number of platforms they need to juggle.
"It's gorgeous!! Very clean and clear." - Lisa
Want a custom lead magnet that turns website visitors into loyal clients? Schedule a free consultation and let me help you embed your lead magnet onto your website.
Collaborating with Experts for a Winning Lead Magnet
To create a standout lead magnet, I teamed up with some incredible experts. I worked with Maggy Sterner, a skilled business and brand coach who helps businesses find their core marketing message. Because I know my core message - the answer to the question 'What do you do?' - it was easy to create a lead magnet. I know who my audience is and the problem I solve for them.
Additionally, I collaborated with SCORE, a non-profit mentor organization. My two SCORE advisors, Lisa and Sean, played crucial roles by suggesting the 3-month tech plan as a freebie and testing it out to make sure they could download it. Their guidance helped refine the concept and ensured it was perfectly tailored to attract and engage potential clients.
"Teaming up with Maggy as my Brand Coach, and getting insights from Lisa and Sean at SCORE, gave me the expertise I needed to craft a lead magnet that truly clicks with my clients. Adding it to my site wasn’t just a win for engagement—it was a fantastic hands-on experience for building lead magnets into websites. Love how it turned out!" - Alex
The Benefits of Offering a Lead Magnet
By offering this lead magnet, I’m not just giving away valuable information—I’m building a relationship. When visitors download my 3-Month Tech Plan, they opt into my mailing list, allowing me to nurture these leads with ongoing insights, tips, and offers. It’s a win-win: they get a head start on their business, and I get to build a connection with potential clients.
Ready to capture more leads for your business? Let’s work together to build a lead magnet into your website and socials that draws in your ideal clients and keeps them coming back for more.
Why You Need a Lead Magnet
In today’s competitive market, it’s not enough to just have a website—you need to engage visitors and convert them into leads. A well-crafted lead magnet does just that. It provides immediate value, establishes your expertise, and gives you a direct line to potential clients.
If you’re ready to level up your lead generation, check out my services and see how I can help you create a lead magnet that works for your business.
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